Pitching Advice for Startup Weekend Edinburgh

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Startup Weekend Edinburgh kicks off on the 16th November. Attendees will be invited to pitch an idea (although they don’t have to) that they want to see worked on over the weekend. Pitches on Friday night will be in a “pitch-fire” format, which means you will have just 60 seconds to get the audience interested in your idea.

You will have no slides or props – just your voice. We will be brutal with the timing so you won’t have time to go over features, so just focus on the core of the idea and make your enthusiasm contagious. Here is a good framework to follow when developing your 60 second pitch:

Who are you and what is your background? (5-10 Seconds)
What is the problem that your product is solving? Or, begin with a story (10-20 Seconds)
Explain the product and how it solves the problem (10-20 seconds)
Who do you need on your team (a developer, marketing, designer?) (5-10 seconds)
Finally, make up a name for your startup so the facilitator can give it a title
Easy! Once the pitches are out the way there will be more time to mingle. If you pitched an idea, this is your time to start recruiting others that may be interested in your idea. If you did not pitch, or if you are having trouble finding others to join your team, use this time to seek out those that pitched other ideas that you found interesting.

Next, the crowd votes on their favorite pitches. This is simply a way to encourage quick team forming. This is by no means an exclusive process and if you pitched an idea and it is not voted as one of the top ideas, you are more than welcome to work on it if you find some other people who want to work on the idea with you. From here we will form teams and these are the startup ideas that will be worked on over the weekend.

So what will you pitching?